According to their website and Kickstarter
page, LIV watches are designed for the "LIV Man," a fellow who is
"masculine and rugged while effortlessly fashionable... A natural leader
and trendsetter... Who won't be told what to do." Apparently, he is
also active, wears LIV branded bike jerseys and shorts, and is likely a
good 15 to 20 years younger than this broken down Time Bum. There appear
to be hundreds of these guys out there because the company is currently
enjoying a tremendous run of crowd funding on Kickstarter, surpassing
its goal by over $100k and counting. For this watch review, the folks at
LIV provided a Genesis X1 Chronograph prototype with a brushed
stainless steel case, white markers, and a black silicone strap. It is a
bold sport watch, Swiss made, with a sapphire crystal and 300 meters
water resistance. While it is not a final product, and certain elements
will be improved before production, it is a well made piece, exhibiting a
high level of fit and finish. LIV stands behind their watch with a 5
year warranty.

Whatever else the LIV Man may be, he
obviously likes a big watch. The Genesis X1 is unapologetically huge at
44mm across, 54mm long, and 14mm thick. A flat back, long and thick
lugs, and vertical case sides make it appear even larger. The watch
wears a broad, fixed bezel with a knurled texture, black IP finish, and
decorative rivets. It is similar to the cases of the Burberry Endurance,
and the Fossil Machine Chronograph. The chronograph buttons are broad
plungers that emerge from large sculpted housings. Their heads are
finished in red and black, flanking a fat black and red screw down
crown, signed with the LIV logo.

The case back also bears the LIV
logo, this time in vibrant orange, and what is awkwardly described as a
"screwed down case with screws." (Instead of nails, perhaps?) The
Kickstarter video explains it better, making it clear that the case back
is not threaded, but secured with six individual screws, the heads of
which are exposed, mirroring the rivet design on the bezel. It a solid,
attention grabbing unit. When you strap it on, you notice its prodigious
mass on your wrist, and so will everyone else.

Massive as the watch may be, I found
it easy to wear, even on my 6.5" wrist. This was aided in large part by
the soft 24mm silicone strap that masked the tiny bit of overhang, and
provided a snug, comfortable fit. It is matte black and nicely
contoured, and although I could have lived without the white, gill-like
accents, they are not out of place on a sport watch, and tie to the
white chapter ring. "LIV is NOW!" is molded on the inside.

I have no idea what this means, but
as it is not visible when the watch is worn, it hardly matters. I am
very picky about rubber or synthetic straps, but this one is a quality
piece. Backers will get two straps with their watch and may select a
leather as well. I did not sample the leather, but online illustrations
show a crocodile print with contrasting stitching to match the watch's
accent color.

The black dial is multi-layered with
oversized, squared numerals at 12, 2, 6, 8, and 10, in a radial
orientation, stencil cut to reveal a colored section beneath (white on
this model), much like the Welder K24. The center section is also cut
away, truncating the 2 and nearly obliterating the 6 and 10, to reveal
the white-on-black sub dials and a glossy black layer beneath that is
textured with ribs that radiate from the center. This central cut out
links the three sub dials but appears oddly asymmetrical, as the minutes
sub dial at 9 o'clock has a ring not shared by the other two. This
bothered me as the anomaly is not sufficiently pronounced to look
intentional, but just enough to make you wonder why it looks funny. A
white chapter ring surrounds the dial and is notched around applied,
polished, lume filled darts that mark the hours. The hands are bright
orange and semi-skeletonized with SuperLuminova at the tips. Remarkably,
they also managed to squeeze in a white-on-black date window, the LIV
brand, and a logo. It is quite a lot to pack into a dial, and I found it
a bit overwrought.

As a practical matter, the prototype
dial is difficult to read. The second hand is clear enough, but the
minute and hour hands are lost. At night, it is not much better as the
lumed areas of darts and hands are just too small to be useful. The
production version will have more luminous area on the hands and
markers, which should greatly improve both day and night visibility.
Still, this layout is a compromise of fashion over function.

The movement is a Swiss made Ronda
Startech 5040.D, a 13 jewel, gold plated quartz with 3-eye chronograph
function and date. The sweep hand runs with the chronograph, and it has
sub dials for seconds, tenths, and minutes. I appreciate a chronograph
that measures fractions of a second. To me, that is part of the fun of
owning one. Those big chronograph plungers are a signature
design element, and they feel pretty good under your thumb, operating
with a satisfying mechanical click. On the other hand, their broad heads
and high placement leave them exposed to accidental operation. This is
really only a problem if the watch is submerged, and without a timing
bezel, it is clear the X1 is not intended for use as a dive watch, but
given LIV's emphasis on the X1's 1000ft water resistance rating, I wish
they would have incorporated screw down collars to protect the plungers
from being inadvertently depressed and compromising the seal.

Finally, there is the question of
value. LIV's Kickstarter promotional materials lament the dearth of sub
$1000 Swiss chronographs, and says the $390 Kickstarter pledge is "$1500
less than you would pay for a comparable Swiss chrono." It is true that
you could pay over $2000 for a Swiss quartz with similar specs, but I
can't imagine why you would. There are plenty of fine Swiss chronos
available for far less. If I wanted a 300 meter, sapphire crystal, Swiss
made, quartz chronograph, I'd consider the Tissot Seastar 1000 with
the ETA G10.211 that lists for $695. It is more than the X1's pre order
price, but not much more than its MSRP, and the extra cash gets you a
ratcheting dive bezel, helium release valve, screw down collars on the
chronograph buttons, and a legible dial. If you are willing to forgo the
"Swiss Made" label, even more options open up. For example, the Deep Blue Sea Ram Chronograph may
be assembled elsewhere, but it uses the same Swiss made Ronda movement
as the X1, and boasts 500 meters water resistance. It lists for $449 and
is often available for less. Touch of Modern has them on sale now for
$299.
Of course, these are both
traditional divers, so if you really like the look of the X1, $390 is a
fair price. Indeed, the LIV Man may not want a conventional watch. He is
likely looking for something that is hipper, edgier, and more of a bold
fashion statement. As for me, while I appreciate the idea of an
affordable, high spec, sports chronograph, the Genesis X1 is just not my
cup of tea.
Pro: Burly case, comfortable strap, long warranty.
Con: No safeguards on plungers, crazy dial.
Sum: A solid timepiece, but The Time Bum is not a LIV Man.


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